The people within your organisation that are most engaged are those that feel ownership for what they do and what they produce. They give meaning to their work through relating it to their own values and beliefs. In fact, when truly engaged, people begin to feel that their work is an expression of who they are and will always perform to the best they possibly can. They take the initiative and stretching themselves, are prepared to change and seek to cooperate with others to achieve the best results. Your job is to nurture their engagement by creating the most conducive environment you can to increase the chances of it happening. The Creative Employee Engagement Initiative will help you do this. Look for its launch early in 2017.